Ray Titus currently serves as Pro Vice Chancellor - Incubation & Innovation and Dean Business School
Alliance University Bengaluru. He is also the Pro Vice Chancellor - Incubation & Innovation at the University. Ray's entry into academia followed a decade long stint in the industry where he worked with various companies that included the Landmark Gulf Group, Taj Group of Hotels, and Coffee Day.

Ray is an established writer-author whose written works have been published and featured on various media platforms. Ray's books published with Penguin-Random House (Yuva India) and Sage Publications (Round the Clock) are currently in their second editions, and find place in University libraries including NLB Singapore, Stanford U, Al Faisal U, Villanova U, Fordham U, Bates College, State Library of New South Wales among others. His blog, ‘Buyer Behaviour’ published since 2006 (Gongol traffic rankings equivalent to Oklahoma City Journal Record) has in the past been featured in the ‘Top 100 Academic Blogs Every Professional Investor Should Read’, ‘14 Best Startup Blogs That Every Entrepreneur Must Follow in 2020’ and other such listings.